Bedrock’s M@dison Building Wins 2nd Regional TOBY Award

madison evening

Written by Robin Schwartz

Bedrock’s one-of-a-kind M@dison building has done it again! The M@dison is among this year’s regional winners for an “Outstanding Building of the Year” (TOBY) award for the second straight year in the Building Owners and Managers Association (BOMA) North Central Regional competition. In all, judges evaluated 28 distinguished properties in Michigan, Ohio, Indiana, Illinois and Kentucky. Bedrock is honored to be selected among the winners.

“This award is a testament to our team’s ongoing commitment to safety, best-in-class service, and exceptional property management practices,” said Bedrock managing partner and CEO Jim Ketai. “Please join me in congratulating property manager Nate Adams and the entire Bedrock team for their outstanding work. Thank you also to our tenants and Family of Companies team members who fill up our buildings with innovation, creativity, excitement and opportunity each and every day.”

The TOBY awards are the highest honor a building can receive in the commercial real estate industry, recognizing excellence in office building ownership and management. All facets of a building’s operations are thoroughly evaluated during the judging process, including safety and security, tenant relations programs, community involvement, emergency preparedness, environmental stewardship, and continuing education for building personnel. Floor plans, site plans and photographs round out an in depth portfolio, providing the judges with an extensive examination of the building. To win the regional award, the properties first won a local competition.


The historic M@dison building, located at 1555 Broadway, also won this prestigious award in 2014. Purchased by Bedrock in 2011, the M@dison houses an entrepreneurial hub of creative technology companies and is the epicenter for tech startups in downtown Detroit. Our “Madison Block” will only be further enhanced by ROCKET FIBER, a high-speed fiber network and the state-of-the-art M-1 Rail line which will soon operate nearby.

Bedrock invested millions to restore the 1917 building, known as the first major movie theater in Detroit. Today, it features a 135-seat auditorium, collaborative work areas and meeting rooms, a rooftop terrace overlooking Comerica Park and Ford Field (which can be rented for parties and private events), and SMART building technology allowing for remote control operating systems, energy efficiency and sustainability. The coffee shop and casual café Crane’s on Broadway is on the ground floor, serving beer and wine.


“In my tenure with the Bedrock team, I have seen firsthand that our property management team leaders embrace high standards and encourage their teams to set and achieve goals that set us apart in the industry,” said John Guardiola, Bedrock’s VP of Engineering and Sustainability. “We live by our ISMs which include, ‘Obsessed with finding a better way.’ Having worked for many of the largest property management companies in the past, I know that Bedrock is first in its class.”

The M@dison building will now go on to compete against regional winners from around the world in BOMA’s international competition. International awards will be presented in Los Angeles in June.

Please share the great news about the M@dison’s win on social media and tag @BedrockRES and @OpportunityDET, hashtag #TOBYaward!

For more information about Bedrock, call (800) 300-9833 or visit

Madison Interior

Below is a selection of comments from the judges:

  • The building is outstanding and the description was spot on! The standards that are applied to the building ensure alignment with the building’s unique and aspirational features. The mural serves to identify the building, is creative and livens up what would be an unattractive feature.
  • The physical building, what it stands for in the community and the impact that the tenants and occupants are having on the revitalization of Detroit is simply impressive! The Lighthouse Program reaches far and wide within the community. The availability of the building’s conference room serves also to bring in the community, not just be a physical presence.
  • Amazing job on community impact! This building truly gets the meaning and intent of community involvement and has done a great job executing… Revitalizing a vacant building; achieving 100% occupancy, having Detroit Venture Partners as a tenant which multiplies community enhancement, donating the auditorium for noble causes, reaching the community through art, Tigers party, bikes, Lighthouse Project, Light up Detroit, etc. are really creative and amazing! Great job! Sounds like The Madison is really making Detroit a better place.
  • The procedures and continuity plan are creative and well put-together. Expectations exceeded.
  • ENERGY STAR score of 97 is a wonderful achievement! The ongoing Bedrock Energy Management Program and use of monitoring tools is very commendable. Tenant outreach is very important regarding this topic, so happy to see that is a part of standard operating procedures. Other 2014 awards are truly outstanding! Great job!
  • Great job focusing on air quality as an environmental factor; this sometimes gets overlooked. Corporate sustainability program is good; consider LEED or other industry certifications. Being 100% landfill free is wonderful! Green cleaning is standard operating procedure these days, but good to have. Good job on implementing energy auditing as a process at the property.
  • Bedrock seems to have clever marketing materials and clever events that cater to a vibrant demographic. Welcome gifts and BLocal are creative. Email updates sound easy and sustainable vs. newsletters; giving people an opt-in/out is nice. Cheese Factory is a cool idea. Nearby daycare is a great amenity. Again – very creative, out of the box, above and beyond ideas!

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